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The Concept

A passionate team of seasoned restaurant professionals dedicated to developing local & international restaurant concepts by providing a wide range of operations & development services. The brand was designed to reflect the meaning and purpose of the business. The logo represents a chain by connecting the letters together in one simple shape. Just like "The Concept", creating successful experiences one at a time. The colors reflect balance, trust, strength and harmony. 

Branding Identity
Agency: Milk Design
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